Core responsibilities:

- Marketing Automation Specialist: You will function as a domain expert on implementing and delivering the outcomes through the group's marketing automation tools and ensure high level of adoption within the larger marketing community.

- Campaign Management You will be responsible for planning marketing campaigns, including web, SEO/SEM, email, social media and display advertising. You will be involved in driving large global programs effectively. You will also be responsible for leading the media buying team and collaborate with the agencies, if required.

- Digital & Social Brand Management: You will need to ensure that Capgemini has a compelling digital and social media presence across all digital channels through regular monitoring, measuring and reporting on the performance of all digital marketing campaigns.

- Demand Management: You will need to work closely with the sales and presales community to ensure there is seamless execution of all demand generation activities. You will be required to drive the demand management activities through a centralized team and be responsible for meeting the marketing influenced KPIs. You will need to optimize the lead nurturing process and marketing automation through content, social channels, and email as well as propose new and improved ideas on inbound marketing campaigns.

- Thought Leadership: Evaluate emerging technologies and implement tools to drive marketing effectiveness. Provide thought leadership and perspective for adoption where appropriate.

- Analytics Effectiveness: You will be required to measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

- People Leader: As the stream lead, you will be directly responsible for large team of digital and social media specialist based in India. In your role, you will be responsible for leading and mentoring them to achieve the objectives set by the Group.

Specification

1) Experience in managing website development, web content management and SEO/SEM - the candidate should have experience in conceptualizing, developing and managing corporate websites.

2) Social media management - the candidate should have lead the social media campaigns, which mean handling the corporate social handles, managing social content, posts, blogs, podcasts etc.

3) Implemented or managed marketing automation tools like salesforce, Eloqua etc for the company and ran large scale email marketing campaigns.

4) Understand UX/UI and app / mobile development

5) Has hands on experience in managing delivery; please ensure that you check this point with the candidate. You will find people who have managed client accounts and provided the above services, but they could have been mostly client servicing / account managers and not delivery managers for those accounts.

6) Stay away from traditional marketing managers who have work only on brand, advertising, product marketing, strategic marketing

Sanchari

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