Capaegis - Growth Hacker - Marketing (5-8 yrs)
Our Hiring Philosophy:
- Can-do Attitude, Learning/Growth Mindset, Commitment to Excellence, and Dedication is of utmost importance to us.-
- Fincity.com is a Digital Lending marketplace with a presence across India. Our digital lending products, in partnership with 50+ banks, are - Home Loan (HL) and Loan Against Property (LAP) and are introducing Business Loans (BL) and Personal Loans (PL) soon. We have over 100,000 satisfied customers and expanding rapidly.
- Fincity.AI is an Enterprise SaaS-based - Digital Lending- platform which enables - (1) origination; (2) Conversion; (3) Onboarding; (4) Transaction; (5) Engagement (Reward & Recognition); (6) Cross-sell / Ups-sell to a customer. Given entire customer data is - Live- on the platform, we are able to perform analytics / ML/AI-led algorithms which learn from prior history and take corrective actions. Our clients include leading banks in India.
Responsibilities:
- Own and drive company-wide pirate funnel acquisition, activation, retention, referral, and revenue (AARRR)
- Hypothesize, prioritize, and test innovative growth strategies leading to increased traffic/leads across channels - social media, B2C and B2B
- Conduct extensive A/B testing to see what's working
- Scale and Automate growth processes
- Plan and execute strategies/hacks to facilitate customer growth and retention
- Conduct and present competitive analyses and market research
Requirements:
- Previous working experience as a Marketing Growth Hacker in a startup environment with at least 5 years of cumulative experience
- Knowledge and experience in SEO, SEM, SMO, and marketing automation products
- Extensive knowledge of marketing and growth hack tools
- Outstanding analytical and problem-solving skills
- High standards of excellence and attention to detail
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