About Fincity :

Fincity is a pan-India financial decisioning platform focused on serving consumers through their life's most important financial decision - buying and financing a home by enabling a - one-click- experience. We sit at the convergence of proptech and fintech by reimagining the two largest industries globally - Real Estate and Banking.

About the Position :

Help establish Fincity as - Thought Leader- in Real Estate & Banking by publishing original content on SEO-led / Trending topics including Home Loan, Home Search, Personal Loans, Interest Rates, and Loan Against property.

This is a highly strategic and rewarding role focused on building organic traffic for a new age platform. If you seek challenging opportunities in a fast-moving Proptech + Fintech space, talk to us!

Responsibilities :

- Seeking an enthusiastic content creator who will shape the company's content strategy from ideation to dissemination.

- Conduct in-depth research on Home Loan (HL) topics, Home / Real Estate Search - in order to develop original content.

- Conducting keyword research and using SEO best practices to increase organic reach.

- Proactively strategizing with other departments to brainstorm new content opportunities.

- Seek out backlink and joint blogging and content opportunities with third-party platforms.

- Regularly update and own the company's website.

- Write English content for main website pages, blogs, and social media content. The writer should be able to switch between formats quickly depending on the publication.

- Role will involve dynamic tone switching to write specific content for different customer types.

Requirements:

- Minimum of 2 years experience in SEO-led content writing and marketing.

- Command over written English and storytelling ability.

- Bachelor's degree in Communications, Marketing, English, Journalism, Business Management or related field. The ability to work in a fast-paced environment.

- Excellent writing and editing skills in English

- Candidates with experience in SEO-led Financial content writing will be preferred.

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