Lead - Content & Social Media - Campus Activewear (India's leading Sports & Casual Footwear Brand)

Our Story :

Incorporated in 2006, Campus Activewear (- CAPL) is one of the leading players in organized sports & casual footwear sector in India. The flagship brand - Campus-, in recent years, has emerged as the largest domestic sports and casual footwear brand in India. The company's products are available via an expansive pan-India network of over 15,000 multi-brand retail stores, company-owned exclusive outlets and e-commerce portals. The platform is backed by TPG Growth, the middle market and growth equity platform of alternative asset firm TPG (with USD 75 billion+ of asset under management), and QRG Enterprises, the family office of Havells Promoters (Market Cap. - c.USD 4.5 billion).

Job Description :

If you are passionate about building solutions and coming up with insights to directly improve business performance and efficiency, we want to talk to you. We are in the process of curating a cutting-edge e-commerce and digital marketing vertical at CAPL via an initiative jointly driven by the CAPL management and a dedicated operating team at TPG. We are currently seeking pro-active Content & Social Media Lead who will work closely with the growth and marketing teams to create a seamless digital ecosystem poised for exponential growth.

Key Responsibilities :

- Facilitate a foundation for content curation, works in a content management system, curates written content and pushes content live to company website and e-commerce platforms;

- Facilitate and curate all social media posts for marketing purposes in line with company's brand guidelines;

- Is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytic and meaningful measurement;

- Ensure all content is consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, and print among others;

- Map out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolution of strategy is a must;

- Development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups;

- Be an arbiter of best practices in grammar, messaging, writing, and style Integration of content activities within digital marketing campaigns and product cataloging;

- Conduct ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics and make recommendations based on those results. Working with owners of specific e-commerce platforms to revise and measure particular content and marketing goals;

- Develop standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies;

- Leverage market data to develop content themes/topics and develop the assets that support a point of view and educate customers that leads to critical behavioral metrics;

- Establish work flow for requesting, creating, editing, publishing, and retiring content; and

- Work closely with company's e-commerce, central marketing and design teams on all creative and branding initiatives to ensure a consistent message across all digital platforms.

Desired Skills and Experience :

- Creative, a high-hustler and should have a get-stuff-done attitude

- Have a passion for writing and an understanding of the digital world

- Analytically oriented individual with ability to solve problems in an unstructured environment

- Strong problem-solving skills and self-initiative 

- Willingness to learn and stretch in accomplishing the desired output

- Strong multi-tasking abilities for an entrepreneurial environment

- Bachelor's / Masters in English, Business Administration, Mass Comm. or similar fields from a top-tier institute

- 2 - 5 years of experience in a Digital/ E-commerce role

Career Path & Remuneration:

- Being founding member of the Digital & E-Commerce vertical with direct leadership oversight, this role offers an immense opportunity for cross-functional movement across emerging growth verticals in due course

- Compensation is not a constraint for the right candidates - Will offer best-in-class remuneration for top talent

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