Role & Responsibility:

- Responsible for Campaign Strategy in - personalised commerce and consumer engagement business

- Developing overall cross channel customer engagement campaigns strategy and implementing the same

- Responsible for the campaigns planning/calendar, campaigns process/flow and initiating high impact ROI driven CRM campaigns

- Responsible for campaigns creative & communication templates

- Responsible for the entire customer lifecycle value management campaigns - planning to operations including campaign strategy, targets, measurement metrics & partner with analytics team to drive insights that will be critical to the success of the business goals

- Responsible for driving redemption volume through targeted marketing campaigns, design appropriate offers/promotion to drive redemption volume and deliver value to customers

- Responsible for managing campaigns budgets & proposals

- Establishing and measuring the metrics for post campaign effectiveness and responsible for reporting management

- Ownership - establish and measure customer engagement, retention and satisfaction metric

Candidate Qualification and skill sets:

- BE/ BTech, MBA

- Should have 8-10 years of experience in customer life cycle and engagement campaigns strategy, online merchandising

- Should have exposure to areas such as traffic building, campaign planning, designing offers, planning promotions etc.

- Deep knowledge of campaigns strategy & planning

- Advanced knowledge in leveraging customer data, technology, and marketing strategy for campaign and merchandising planning and execution

- Must be at ease with data science that impacts business/marketing ROI

Target Industries & Companies:

- Ecommerce, Banking, Digital media agencies

- Amazon, Flipkart, Snapdeal, ICICI Bank, HDFC Bank, HSBC, Linteractive, Mindshare

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.