Intelligence Analyst at V-PATROL AI
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Campaign Specialist (0-3 yrs)
Job Summary :
As a Campaign Specialist, you will be responsible for planning, executing, and optimizing marketing campaigns across various channels. You will collaborate with cross-functional teams to ensure campaigns align with business goals, deliver results, and enhance brand visibility. This is a great opportunity for a creative individual looking to gain hands-on experience in campaign management.
Key Responsibilities :
- Campaign Planning & Execution : Assist in the creation and execution of multi-channel marketing campaigns (social media, email, paid ads, etc.).
- Content Coordination : Work with content creators and designers to develop engaging materials for campaigns.
- Audience Targeting : Identify and define target audience segments for each campaign to maximize reach and engagement.
- Performance Tracking : Monitor and analyze the performance of campaigns, providing regular reports and insights to the marketing team.
- Budget Management : Track campaign budgets and expenditures, ensuring cost-effective campaign execution.
- A/B Testing : Conduct testing to optimize campaign performance, including copy, visuals, and targeting strategies.
- Market Research : Stay updated on industry trends, competitor activities, and customer preferences to inform campaign strategies.
Requirements :
- Educational Background : Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience : 0-3 years of experience in marketing, campaign management, or a related field. Internships and volunteer experiences are a plus.
Skills :
- Strong organizational and project management skills.
- Ability to work with data, analyze campaign performance, and make data-driven decisions.
- Proficiency in using marketing tools (Google Analytics, CRM systems, email marketing platforms, etc.).
- Creative thinking and problem-solving skills.
- Excellent written and verbal communication.
- Knowledge of digital marketing trends and channels (social media, SEO, paid ads).
Personal Attributes :
- Team player with a collaborative mindset.
- Strong attention to detail and time management.
- Eagerness to learn and adapt in a fast-paced environment.
