We are looking for a Digital Marketing Manager/ Campaign Manager for our Marketing team.

The manager will be responsible for ensuring that campaigns are efficiently and profitably priced as well as tracking delivery and performance across all client campaigns. S/he will need to be part campaign manager, media buyer, and quantitative whiz to maximize performance and profit within our fast-growing network. The ideal candidate should have strong analytical, writing, and comprehension skills to understand Sales needs in addition to constructing and executing campaign optimization tactics with operations teams. Strong, self-motivated performers in this role will have substantial growth opportunities. Revcloud works with US-based clients and vendors, you will be expected to be available as needed during the US hours. We typically expect our campaign managers to work until 3 pm PST at a minimum but on occasion, days will end up to an hours later if important client meetings occur.

Key Responsibilities:

- Manage the day-to-day execution of evaluating campaign performance and delivery while proactively recommending tactics for campaign optimization

- Become an expert in evaluating third-party reporting and help troubleshoot issues

- Assist in the development and execution of network-wide strategic plans to maximize network efficiency

- Capture advertiser demand trends to offer creative and proactive solutions to maximize success

- Partner with strategists and local territory leads to develop local media plans, budgets,and channel splits to promote products.

- Execute and optimize media spend, making continual adjustments to creative, targeting,and bidding on various buying platforms.

- Analyze media spend datasets to create weekly reports and communicate campaign status and progress to internal teams.

- Excel in internal and external cross-team communication to report campaign insights and also troubleshoot campaign support issues.

- Manage and own relationships with vendors and third-party services.

- Actively contribute to the evolution of team processes and workflows.

- Optimize targeting, creative, marketing messages, marketing spend, bids and budget allocation.

- Work with key platform partners, focusing on ad product & creative innovation, audience,and data strategy, and measurement and attribution opportunities.

- Define, plan, and manage cross-functional execution of A/B and multivariate testing onall aspects of digital marketing

Desired Experience and Qualifications:

Professional Experience:

- 2-4 years of experience in digital media buying and/or planning, including:

- Online direct marketing channels (DSPs, DMPs, etc.)

- Ad serving and tracking and capabilities (e.g. DCM/DFA)

- Digital media buyer experience at a media agency, DSP SSP, or other RTB platform is preferred.

- Must have been the sole manager of marketing or analytics projects that were large in value. At least a 20 lakh annual expenditure campaign.

Academic Background and skills:

- Strong quantitative skills and a comfort with numbers.

- Proficient in working with Microsoft Office applications; strong Excel and PowerPoint skills.

- Vlookups

- Pivot tables

- Experience of building complex spreadsheets

- Ability to present to US Based clients.

- Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced,entrepreneurial environment.

- Excellent verbal and written communication skills; excels at working cross-functionally.

- Is a self-starter and is resourceful in carrying out work assignments and following through.

- Ability to learn new channels, platforms, and internal businesses.

- We do not want people who have been jumping from position to position, had short tenures, have weak excel skills or have not managed large campaigns

Kindly revert back with your updated resume, also share the details below:

 - Total Experience:
 - Relevant Experience:
 - Current CTC:
- Expected CTC:
 - Notice Period:

Feel free to contact in case of any query

Chaitali Shah

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