HR Executive at Talent Stock Solutions
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Campaign Manager - Social Media Marketing - FMCG (2-6 yrs)
Campaign Manager
- We are looking for a Campaign Manager who can enhance our brand and build strong online communities through our various social media platforms.
- The Campaign Manager will be responsible for developing and administering social media content that is designed to engage users and create an interactive relationship between consumers and the company.
- The successful candidate will also be required to collect and review social media data to develop more effective campaigns for clients.
Job Description:
- Driving performance-based campaigns including but not limiting to Lead Generation campaign, app install campaigns, on-boarding affiliates and partners, Social Media and SEM campaign, PPC campaign, awareness campaigns.
- Leverage data and analytical insights to drive strategy and recommendations across business functions.
- Evaluating new channels/sources to increase sales volume and decrease CAC.
- Segmenting and analysing consumer trends to achieve funnel optimization across different journeys/touch-points.
- Understanding the digital landscape and how it can be used to drive acquisition and revenue.
- Performing reporting analysis of campaigns & develop recommendations to optimize future performance.
- Evaluating competitors Digital Marketing strategies and driving measures to counter it.
- Communicating with seniors about marketing goals and results (ROI and KPIs).
Qualification and Skills:
- Bachelors or Masters Degree in Marketing or related field.
- 2+ years experience in B2C digital marketing and advertising
- Excellent grasp of social media marketing, campaign management, website metrics and best practices
- Experience in start-up environment would be a distinct advantage
- Data driven and innovative mind-set
Location: Bangalore
Compensation: Best in the industry
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