HR Recruiter at Confidential
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Campaign Manager - Online Marketing (1-2 yrs)
Roles and Responsibilties:
- Lead and drive online marketing efforts.
- Execute tests; collect and analyze data; identify trends and insights to achieve maximum ROI in paid search and Display campaigns at scale.
- Perform ongoing keyword discovery (benchmarking with competition), expansion, and optimization (SEM & SEO)
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- Strong working knowledge with analytics tools (Google Analytics, Mixpanel and the likes)
- Working knowledge of excel.
- Experience (1 to 2 years) in digital marketing is a pre-requisite.
- Analytical ability.
- Google ads, is a preferred.
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