HR Recruiter at Job Gully (India)
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Campaign Manager - Media (2-5 yrs)
JOB/COMPANY SUMMARY:
- Xapads Media, which started as a garage start-up in 2008, is now an Ad-Tech conglomerate, headquartered in India, with 9 offices in 6 countries, with a 200+ strong team, offering 360- Digital Marketing Solutions to our esteemed clients in 20+ countries.
- Xapads is a Technology First Advertisement Company, where we have built & perfected our Artificial Intelligence & Machine Learning engine Xerxes & Xaprio, over the years, using the power of Big Data & Predictive Algorithms, allowing us to run highly targeted Branding & Performance Campaigns, which not only meet but even exceed the KPI expectations of the client, bringing in premium customers, higher LTAV and best in class ROAS for esteemed brands.
- With Direct Access to 25,000+ publishing partners and direct integration with all the leading OEMs, We are able to reach well over 1.1 Billion users globally. Our proprietary DMP allows us to build Second & Third Party data on these audiences, which further helps our AI Engine Xerxes to Auto-Optimize towards the Client goal.
ABOUT THE JOB :
- Xapads Media is on mission to change Old Media Buying Practices by bringing technology- based Digital Advertising. We are looking to bring this revolution by redefining the way ad operations are being managed across multiple digital ad platforms.
- We are looking for experienced personal for Position of Ad Operations. The successful candidate will be responsible for advertising efforts through multiple platforms. Have to be In-Sync between Media Buying and Sales Team. Key responsibility will include Campaign execution, optimization, and managing day-to-day ad campaign success.
JOB RESPONSIBILITIES:
- To manage the life cycle of a campaign (Setup, reporting, debugging and optimisation) using/over MMPPlatforms.
- Analyze campaign data, make applicable optimizations to campaigns to meet the campaign goals.
- Maintain P&L for executed campaigns.
- Experience of executing Display ads / display campaigns like CPM, CPC(BRANDING)
Tools Required - DV360, DCM.
- Monitor media budget for campaign and issue periodic analyses for clients like Media negotiations.
- Analyzing campaign performance and preparing a detailed report.
- Determining KPIs and measuring ROIs.
QUALIFICATIONS AND SKILLS:
- Minimum of 3 Years' experience in Campaign Management for Digital Advertising.
- Must have worked on execution of the campaign using servers mentioned above.
Educational Qualification - B. Tech.
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