Campaign Manager - Marketing (3-5 yrs)
Campaign Manager
Location: Delhi
Experience: 3.0 - 5.0 Years
Must-Have:
- Depth knowledge of Facebook ads platform, Google ads platform and be a hands-on marketer having large scale -campaigns including A / B testing ads
- Ready to join office
KEY RESPONSIBILITIES :
- Plan and execute all digital marketing campaigns; including SEM, marketing database, email, social media, and display advertising campaigns
- Identifying trends in data and creating audience with logic
- Build audiences and launch campaigns based on the plans
- Coming up with innovate ways to run paid campaigns
- Monitor the campaigns and have an agile outlook to make them work
- Conduct A/B tests on creatives and ad copies and clearly establish the outliers
- Driving awareness, demand, and acquisition through social media marketing channels
- Optimize against key metrics including CTR, revenue lift, ROI, CPA and conversions
- Analyze and report on performance metrics and set up test plans to improve the campaign performance
- Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Work towards month on month increment while maintain the channel efficiency.
- Work with content writers to develop compelling messaging across platforms.
- Work with designers to ideate and develop relevant creative to increase the CTR numbers.
- Building experiments and tests basis hypothesis (creative, audience and content)
- Manage Facebook Ad Account and Google ad account
- Analyse the reports and translate them into meaningful insights for the stakeholders
- Provide Daily/Weekly/Monthly reports to internal and external stakeholders
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