Senior Consultant at M/S Engaging Flair
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Campaign Manager - IT Software (3-5 yrs)
Looking for a creative Campaign Manager/Performance Media buyer to plan, coordinate, implement and oversee various marketing campaigns for a range of products and services. The campaign manager's duties will include creating, managing, monitoring and assessing campaigns, and measuring the ROI of campaigns. You will work closely with the Marketing Manager on managing spend and schedules.
Media Buyer/Campaign Manager Responsibilities :
- Devise marketing campaigns with the intent of creating sales and acquiring customers.
- Create content yourself and oversee the quality of the content created by copywriters and designers to ensure that brand identity is adhered to.
- Ensure the content created is accurate and error-free.
- Plan media buy on various platforms with the goal of achieving sales.
- Continuously assess and report on the results of campaigns and implement improvements where necessary.
Requirements :
- Strong knowledge of Running Google, Bing, Yahoo search, display, shopping and Remarketing campaigns with the goal of software sales.
- Should have past experience of media buy on different affiliate and ad networks to achieve sales target.
- In-depth understanding of DSP (demand side platform), SSP (supply side platform) and RTB (real- time bidding platform).
- Exceptional project management and communications skills are essential.
- Have proven experience of managing B2B and B2C campaigns.
- Understand current marketing trends.
- The ability to successfully manage multiple campaigns running at the same time.
- Additional international language will a plus point
- Experience with third-party networks like Oath, Outbrain, Taboola, Exoclicks, etc.
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