Founder at FresherMart
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Campaign Manager - Advertising Firm (5-7 yrs)
Adobe Campaign Manager
Key Responsibilities :
1 Architecting requirements, analysis/providing marketing insight in phases across existing/identified mktg programs ensuring delivery on planned value
2 Being able to do requirements gathering/campaign design/customer data mapping/development/deployment of campaign solutions across a variety of different package solution with client defined custom solution
3 Good to have conceptual understanding of marketing promotions process/capabilities
Technical Experience :
1 Must have understanding/working knowledge of mktg programs-Customer acquisition, loyalty, customer retention, cadence campaigns
2 Must have worked with external and third party providers for client/mktg data onboarding, channel onboarding/DM vendors, working with SEO agencies
3 Must have complete knowledge of pre campaign, campaign design/build, Post campaign launch monitoring /campaign analytics
4 Good to have Experience in implementation of a campaign /mktg operations platforms
Professional Attributes :
1 Must have good analytical skills
2 Must have good communication skills
3 Must work in teams and have team management skills
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