Senior Associate- Talent Acquisition at Zyoin Group
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Campaign Manager (2-6 yrs)
Qualifications & Skills:
- Experience: 2-4 years of experience in campaign management or marketing automation, with hands-on experience using tools like MoEngage, HubSpot, or CleverTap.
- Technical Skills: Strong understanding of marketing automation, deep linking, UTM attribution, campaign setup, and reporting.
- Analytical Skills: Ability to analyze campaign performance, generate insights, and optimize campaigns to improve KPIs such as open rates, CTR, conversion, and LTV.
- Communication: Excellent verbal and written communication skills with the ability to clearly present data-driven insights to cross-functional teams.
- Attention to Detail: Highly organized with a strong attention to detail to ensure error-free campaign execution.
- Problem-Solving: A proactive approach to troubleshooting and problem-solving in a fast-paced, dynamic environment.
Preferred Qualifications:
- Experience in FinTech or the education space is a plus.
- Familiarity with SQL, Google Analytics, and CRM integrations.
- Understanding of customer lifecycle marketing.
