Lead Consultant - Recruitments at Adler Talent Solutions Pvt Ltd
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Campaign Manager (1-4 yrs)
Role and Responsibilities :
- Maintain and execute email marketing calendar for clients assigned, including ideation and concepting campaigns, building or getting emails &/or Landing pages built, segmenting lists, deploying campaigns and reporting results.
- Diligently following checklist to ensure the campaigns are delivered right and are result driven Concept, code (HTML/CSS) and test email templates for campaigns using EmailonAcid.
- Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all metrics.
- Develop or get it developed corresponding landing pages for campaigns and thoroughly test them before deploying or passing to clients.
- Measure and report on email campaign and A/B test plan performance and manage ongoing reporting for launched campaigns and work on aligning each campaign performance to email marketing objective for each clients.
- Assist in marketing automation campaigns, retargeting ads, list clearing and more aspect of digital marketing.
- Collaborate with production teams to design and develop new assets for each touchpoints of the customer journey Evaluate and improve the process understanding the need of each clients in order to deliver delightful experience.
Skills Required :
- Computer science background
- Digital marketing experience preferable
- Minimum 3+ years of experience
- Minimum 2+ years of experience in people management
Graduate + MBA / Excellent English Communication skills / Email Marketing Platform Experience (Marketo, Eloqua, Braze, etc). 3+years of experience on any one of these three.
PERMANENT WORK FROM HOME
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