Director at HR Consulting Firm
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Campaign Creative Role - Telecom (6-8 yrs)
- Write copy for campaigns e-mailers, sms and mobile push notifications
- Write copy for social media pages, promotions
- Write copy for ad and promo materials like digital ads, print ads, brochures, web pages, commercials, marketing collaterals and other advertising mediums
- Contribute towards large ATL marketing campaigns and campaign creative design
- Understanding the target audience segments and medium of communication
- Proofread ad copy before it is sent for approval
- Help prepare pitch concepts for prospect partners/sponsors
- Collaborate with campaigns creative team
- Collaborate with teams within marketing, campaigns, digital marketing & social media
- Pitch original ideas and create concepts
Candidate Qualification and skill sets :
- Graduate/Post grad in mass communication/ advertising/ copy writing
- 6- 8 years of marketing creative copy writing, with focus on digital creative - e-mailers, banners, web pages, etc.
- Creativity, good communications skills and knowledge of marketing campaigns - both brand and performance
- Ability to write catchy, persuasive copy that sells partner products or services
- Strong command of the English language with an eye to catch spelling and grammar errors
- Contribute original ideas for marketing campaigns
- Ability to understand and follow brand guidelines - particularly the tone of voice
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