The incumbent is responsible for ensuring implementation of the marketing and communication campaigns across all direct media platforms to build the program brand, enhance the member engagement and drive business objectives

Responsibilities

- Deliver end to end effective & error free campaign management by selecting segmentation approaches to the database

- Embrace a culture of simplicity and efficiency, challenge the status quo and look to automate and streamline processes

- Ensure that the correct targeting criteria is adhered to and best practice is applied

- Ensure a best practice and quality control culture is deployed on all deliverables throughout the campaign process

- Development communication calendar and plan for the business objectives owned (ex: achieve x% increase in member airline activation)

- Work with marketing agencies to ensure high quality and on-time delivery, within allocated budgets

- Act as the key lead to plan and coordinate the delivery of marketing campaigns across email/ SMS/Website/Web Push channels

- Liase with the data analytics team to analyse campaign performance and campaign conversion.

- Use data to mine insights across the member database/ look for patterns and drive business objectives through strategic communication.

- Launch the communication campaigns as per plans; analyse the effectiveness of the initiatives post implementation with inputs from the Analytics function

Technical Skills

- Understanding of loyalty program(s) and industry

- Hands on experience with Adobe Analytics & Adobe Audience Manager

- Hands on experience with App engagement campaigns using push notifications

- Knowledge of the principles of direct and email marketing

- Knowledge of the principles of databases

- Excellent knowledge of campaign management methodology and technologies

- Thorough understanding of data segmentation and database marketing processes

- Knowledge of MS Office

Behavioral Skills

- Result orientation

- Creativity and innovation

- Communication skills

- Planning and coordination skills

- Innovation and simplicity driven

Desired Qualifications

Graduate (Marketing Communication preferred)

Key Competencies

- Relationship management

- Ability to work to deadlines

- Problem Solving

- Attention to detail

- Presentation skills

- Good Inter-Personal & Communication Skills

- Commercial Acumen

Desired Experience

- 4 - 7 years of experience; with minimum 3 year of experience in marketing and communications

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