Assistant Manager - Talent Acquisition at Camp K12
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Camp K12 - Senior Copywriter (2-12 yrs)
We are looking for a Senior Copywriter to lead our creative marketing content efforts.
Senior Copywriter responsibilities include writing original master copies and catchy taglines and maintaining brand consistency across online channels.
Responsibilities:
- Ability to write crisp, catchy, persuasive copy such as taglines for branding & social media, website banners, e-mailers, social media posts, paid ads.
- Versatility in writing copies for a variety of products & services on desired platforms.
- Ability to work with designers for integrating content into creative design.
- Ability to quickly grasp campaign objectives and content requirements.
- Should be able to ideate organic social media campaigns
- Should know how to write copies for App-Web Notifications, E-mailers, Landing Pages
- Should have knowledge about Facebook & Google Ad Copies
- Should be excellent in writing scripts for testimonials, podcasts, webinars, influencers
- Be able to conceptualise content strategy for all social platforms, from Instagram to Youtube in multiple content formats such as written, video, and art.
- Write relevant briefs for the creative team to execute on social media based on strategic requirements
- Writing copy that drives conversions, increases click-through rates or impacts other key metrics
- Using data and key metrics to measure the impact of the ad copies and creatives worked on and creating a follow up strategy for the same
Requirements:
- Someone who understands the difference between a sound strategy and its tactical execution.
- Strong command of the English language with an eye to catch spelling and grammatical errors.
- Effective time-management skills for meeting short deadlines.
- Someone who is obsessed with new emerging social media platforms.
Qualifications:
BA (English) or Degree/Diploma in Journalism, Advertising, Public Relations, Mass Communication or MBA.
Experience:
- 3-5 years prior experience with a creative agency or e-commerce is desired.
- 3+ years of experience as a Senior Copywriter, Social Media Copywriter or a similar position.
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