About Camp K12 :

Camp K12 is a Global Online School for 21st Century skills founded by an MIT/Harvard computer science alum (ex-Google, McKinsey) and the Ex-CEO of Apple India. We're teaching Coding, English, and other STEM topics to kids aged 5 - 18 via LIVE, interactive online sessions (1-on-1 and small groups) that take place in our gamified virtual classrooms and work 10x better than the status quo.

$16M raised from top-tier VCs Matrix Partners and Elevation Capital, 1.3 Million minutes of online learning delivered, and 320k+ students taught across 30 countries. Looking to build a $1Bn+ global online school of the future, a one-stop-shop for the 21st-century parent/student need including learning, credentialing, games/ community, and more.

The core team hails from Wharton, Harvard, MIT, Bain, BCG, IIT, and Teach For India, and included industry veterans from large 2 sided market systems like Ola, Swiggy, and Amazon.

450 employees total with 35 in the eng and product team. We're building out of India but for the world, already monetizing in the US, India, SE Asia, Middle East, Africa, Europe, and more. These are the early days, a good time to get a front-row seat on the action and to steer the ship.

About the role :

As an Email marketing executive, you would closely interact with the Growth Team + Camp K12 marketing stakeholders + content + design team and send personalized emails containing Bikayi thoughtware, newsletter, webcasts, and events. This would require you to be involved in all stages of email execution (creating, testing, deployment, and reporting) and the ability to prioritize without direct oversight from the manager.

Your day-to-day responsibilities :

1) Responsible for end to end administration of e-mail Campaign Management which includes the following

2) Create email designs and responsive HTML templates following the brand guidelines

3) Create landing pages/signup forms as per requirement

4) Perform rendering tests to ensure compatibility of the templates across various platforms (mobile/desktop) and browsers

5) Carrying out A/B testing to maximize results

6) Create email marketing campaigns to promote products or services.

7) Coordinate, facilitate, and manage the day-to-day tasks involved in deploying email campaigns.

8) Data handling (i.e. by CRM Tool) and broadcasting (Scheduling) of the campaigns.

9) Performing Quality analysis and maintaining the Quality checklist.

10) Ensure campaign requests are accurately and efficiently fulfilled within agreed timescales.

11) Producing and analyzing campaign reports on a weekly/monthly basis.

12) Create process documents and presentations to share the performance of various email marketing programs and provide suggestions to increase the effectiveness of the campaign

Skills & abilities :

1) Effective communication and interaction with employees, email, and colleagues and the ability to work effectively with all levels of the organization

2) Ability to work and think independently and ensure to meet deadlines

3) Ability to balance multiple tasks with changing priorities

4) Strong organizational skills and excellent attention to detail

5) Excellent communication and interpersonal skills and written

6) Demonstrated customer service focus and client communication skills

What we expect you to bring to the table :

1) Require 3-5 years of relevant experience in email marketing/campaign management/demand generation

2) Strong understanding of marketing processes including campaign execution, A/B testing, and measurements

3) Hands-on experience with Web development tools/technologies such as HTML, CSS, Photoshop, Dreamweaver, and JavaScript

4) Should have hands-on experience in managing targeted email campaigns/email nurture programs

5) Advance knowledge in marketing automation tools (preferably lead squared and MoEngage)

6) Basic knowledge of CRM tools(preferably MoEngage)

7) Proficiency in Google sheet, excel, word, and PowerPoint

Location :

- Gurgaon/Bangalore (We're working remotely for the next few months until the COVID situation improves)

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