Manager - HR & Operations at Camp Automation Pvt Ltd
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Camp Automation - Manager - Digital Marketing (4-9 yrs)
Digital Marketing Manager
Exp - 4+ Years
Location - Jayanagar Bangalore
Job Summary :
As a Digital Marketing Manager, you will play a pivotal role in providing campaign execution services for our clients. You will run multi-channel campaigns - email marketing, social media, website, SMS to drive expected outcomes. You will configure and setup automated campaign flows in our marketing automation software. You will work on positioning, messaging, content creation and design of various marketing assets. You will be responsible for executing campaigns to achieve desired results.
Responsibilities -
- Develop digital marketing strategy and plan campaigns for various client objectives.
- Execute multi-channel - digital marketing campaigns, including web, email, social media, SEO and digital advertising.
- Setup and configure campaign workflows in - marketing automation tool.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Proficient in overall marketing thought process - content creation, messaging and positioning areas.
- Build marketing efficiency and effectiveness in the overall process
- Create landing pages/forms, drip campaigns
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Manage outsourced vendors and freelancers
- Client Management and ownership of deliverables - client meetings, training, reporting and consulting.
Requirements :
- 4+ years of digital marketing experience
- Must have executed - marketing campaigns across multiple channels - email, social, ads, web
- Must have good communication and client interaction skills
- Must have managed a team/vendors/freelancers. Or should be aspiring to become team lead.
- Must be hands-on person, who does not hesitate to roll up sleeves and get the work done.
- Should have knowledge of marketing automation tools and technologies
- Self-motivated, and customer focused
- Quality conscious and results oriented
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