Digital Marketing Head

ABOUT THE POSITION :

- Our company is growing rapidly and we are looking for an entrepreneurial, highly analytical, energetic, incisive marketing professional with deep knowledge of online marketing with exposure to offline marketing.

THE IDEAL CANDIDATE :

- 3-6 years experience in digital marketing

- Experience in FMCG, Ecommerce, or food and beverage sector

- Self-starter, ready to take on new challenges

- Data driven, loves to analyse data

- Customer focused, comfortable talking with customers

- Loves precision in work

- Positive attitude and ability to work with team

- Strong in follow up

ROLES/RESPONSIBILITIES - MARKETING :

- Overseeing and developing marketing campaigns with digital content

- Running marketing campaigns across digital platforms

- Sending out targeted SMS offers to CB mobile database

- Developing a community of customers to get feedback from

- Managing Swiggy/Zomato/Uber Eats campaigns

- Organising events and activations

ROLES/RESPONSIBILITIES - REPORTING/ANALYSIS :

- Conducting research to identify, segment and define audiences

- Analysing sales and product data (day-part, week-part) to recommend marketing strategies

- Gauging effectives of digital ad spends

- Conducting customer surveys to drive strategy

- Conducting focus groups for new products

- Updating databases and use California Burrito ERP-based customer relationship management system

ROLES/RESPONSIBILITIES - BRAND :

- Ensure all brand touch-points are cohesive and in-line with brand strategy

- Maintain websites and keep abreast of data analytics

- Maintain social media pages

- Write and proofread creative copy

- Community management and responses to reviews

BASIC QUALIFICATIONS :

- Experience with online and offline marketing

- Comfortable using excel

- Minimum 3 years of experience in marketing

- Well-versed in digital platforms like Facebook, Adwords

PREFERRED QUALIFICATIONS :

- MBA

- Math and statistics knowledge

- Well versed in Excel Macros, SQL or Python

SALARY : Will depend on experience. Conveyance and mobile expenses covered by company.

ABOUT THE COMPANY :

California Burrito is a Mexican fast-casual restaurant chain with 30 locations across Bangalore and 3 in Delhi. The company was started in 2012 by 3 Americans and will reach 100 stores in the next 3 years.

JOB LOCATION :

California Burrito Corporate Office

2nd Floor, Nalli Corporate Office

66, Indiranagar Double Rd, Eshwara Layout, Indiranagar, Bengaluru, Karnataka 560038

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