Roles and Responsibilities

- Manage, review, and perform program marketing responsibilities associated with Facebook, Linkedin, Google Ads, Youtube, Instagram and other digital platforms.

- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid marketing initiatives

- Provide recommendations and points of view on campaign structure, targeting, creative opportunities, executing A/B testing opportunities for bidding, targeting, copy, creative, and landing page strategies.

- Maintain and update a robust audience strategy based on user attributes, interests, browsing patterns, demographic data, custom audiences, and more.

- Plan and execute monthly and quarterly plans to scale the lead volumes and manage marketing spending.

- Acquisitions & Traffic Growth - Bringing Customer Acquisition Cost down with a steady focus on quality user growth & retention.

- Focus on the ROI of all marketing activities and have work to constantly improve performance.

- Work with the creative team to produce and update digital assets, iterating on the design and messaging strategy based on performance.

Requirements:

- Must have channel expertise relevant to paid digital marketing, marketing tech and its best practices.

- Extensive experience executing and optimizing campaigns within Facebook Ads Manager and LinkedIn campaign manager.

- Robust experience in brand positioning and marketing to drive aggressive sales.

- Data-driven and very analytical - Strong ability to analyze a marketing funnel to size different growth opportunities, build tests to measure impact, and synthesize complex results into actionable recommendations for senior executives.

- Highly creative with experience in identifying attribute set for target audiences and devising digital campaigns that engage and motivate

- Good knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

- Excellent communication and project/task management skills.

- Awareness of the latest trends and best practices in online marketing and measurement.

- Experience working cross-functionally with creative, product, and content teams.

About Northwest :

Northwest is a leading global executive education company founded by alumni of Harvard Business School, UC Berkeley, and IITs. Northwest Education designs, markets and delivers executive education programs across the world for senior executives in partnership with some of the most renowned business schools in the world including Harvard Medical School Executive Education, MIT Professional Education, Chicago Booth School of Business, UC Berkeley Haas School of Business, UCLA Anderson School of Management, NUS Business School and Yale School of Management. We are expanding rapidly in the fast-growing online and blended learning slice of the overall USD $3.3 Trillion higher and lifelong education market

Why join us :

- At Northwest, we collaborate with the world's best universities and are among a select group of trusted partners to manage and deliver flagship programs globally. Today our participants come from 50+ countries and work across 50+ industries and range from 5 years to 30 years of work experience.

- In May 2022, we joined forces with BYJU's - India's most valued start-up and one of Fortune's 100 most valued companies (www.byjus.com). As part of the Byjus group alongside Great Learning, which has earmarked $400mn to fuel growth & impact in higher education, we are now doubling down on our efforts to transform the higher education space across the world. We expect to chart a rewarding growth trajectory in the next few years and become one of the most impactful global player in the space.

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