Talent Acquisitions Manager at BYJU'S
Views:224 Applications:32 Rec. Actions:Recruiter Actions:1
BYJU's - Manager - Marketing (2-8 yrs)
Role :
Byju's is looking for a Marketing Manager to drive lead generation for Byju's Tuition Centre. The position will report into the Centre Head and Marketing team.
Key Responsibilities :
- Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities
- Create annual and quarterly marketing plans for lead flow. Communicate and educate the sales team on plans and outcomes for better target allotment
- Planning, budgeting, forecasting the lead requirements in adherence with Centre and team requirement
- Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner
- Maintaining various key performance matrixes - CPA, CPL, Revenue, and ROI
- To drive effective BTL marketing campaigns: School Engagement, Seminar/Webinar,
- Kiosk placement in societies/Mall/Metro, OOH, Local print/Media, D2D
- Work closely with the Centre Managers & AVPs to establish a robust inbound lead generation engine that runs on a well-planned approach
- Plan carefully customer-oriented campaigns for the entire year while targeting the revenue goals for the respective BTCs
- Responsible for cracking local assets along with national assets for lead generation
- Responsible for recruitment, training, managing and leading agencies, interns and on ground team members to ensure seamless delivery of leads
- Work closely with field marketers, based locally in the regions, to help execute your campaign plans.
- Coordinating with various internal and external stakeholders including Center head, marketing managers, sales team etc
- Report weekly progress in easy-to-read, executive style dashboards, along with plans to fix gaps between actual and targeted leads value
- Use experience and best practice to create a marketing strategy focused on positioning BTC in the top segment of coaching institutes
- Develop engaging programs to re-engage with existing customers
- Continuously develop new strategies to increase touch-points within a customer's journey in order to optimize conversion rates
Knowledge, Skill and Abilities :
- Enthusiasm and a positive attitude (taking pleasure in helping others and ensuring the office is always a pleasant work-space)
- Good understanding of BTL activities and experience in running lead generation using modern marketing tools and approaches
- Good knowledge in marketing automation, running multi-channel campaign flows, content marketing, account-based marketing, media monitoring, etc.
- Excellent level of numeracy
- Attention to detail
- Must be an excellent communicator, both verbally and in writing
- Excellent time management skills
- Ability to work under pressure to meet deadlines Proactive self-starter.
- Technically competent with various software programs, such as Word, Excel, PowerPoint etc.
- Flexible during times of change
- Strong written and oral communication skills
- Skills to effectively prioritize and execute tasks in a high-pressure environment is crucial
- Strong management skills
- Excellent administration skills
- Ability to analyse and revise operating practices to improve efficiency
- Strong problem solving and organizational skills with a dedication to completing projects in a timely manner
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.