BYJU'S - Manager - Marketing (2-10 yrs)
Marketing Manager
- Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities
- Create annual and quarterly marketing plans for lead flow. Communicate and educate the sales team on plans and outcomes for better target allotment
- Planning, budgeting, forecasting the lead requirements in adherence with Centre and team requirement
- Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner
- Maintaining various key performance matrixes - CPA, CPL, Revenue, and ROI
- To drive effective BTL marketing campaigns: School Engagement, Seminar/Webinar,
- Kiosk placement in societies/Mall/Metro, OOH, Local print/Media, D2D
- Work closely with the Centre Managers & AVPs to establish a robust inbound lead generation engine that runs on a well-planned approach
- Plan carefully customer-oriented campaigns for the entire year while targeting the revenue goals for the respective BTCs
- Responsible for cracking local assets along with national assets for lead generation
- Responsible for recruitment, training, managing and leading agencies, interns and on ground team members to ensure seamless delivery of leads
- Work closely with field marketers, based locally in the regions, to help execute your campaign plans.
- Coordinating with various internal and external stakeholders including Center head, marketing managers, sales team etc.
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