This is a role at the intersection of Marketing and Tech, for Omni-channel communication automation

- Growing Email as a channel & planning to increase open rates & CTRs

- Responsible for strategizing and executing marketing automation, segmentation, and complex workflow builds to drive growth, engagement, and retention throughout the customer journey.

- Complete ownership of engagement, retention, and reactivation funnel and marketing activities and focus on improving product metrics (DAU, MAU, Retention, etc.)

- Developing Strategies for Improving Direct Marketing Channels with Impactful Retention Strategies.

- Develop the CRM strategy for reactivation to drive and maintain a constant retention rate across all categories.

- Drive all marketing automation activities to develop and execute end-to-end user journeys from onboarding to reactivation.

- Work closely with product, UX/design engineering to enable

- Growth and Merchant marketing initiatives to drive bottom-line conversion.

- Responsible for creating monthly/quarterly plans for critical retention metrics (Repeat Rate, Activation Rate, Resurrection Rate) and ensuring the achievement of the same

- Help strengthen data-led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer, etc.) across the retention charter

- Work on customer segmentation strategies to deliver personalized campaigns to reduce churn & reactivate churned users

- Lead the reporting, monitoring, tracking for all CLM initiatives What Will You Bring To The Table :

- Well-versed with one or more CRM and marketing automation tools such as Netcore Cloud, CleverTap, WebEngage, MoEngage, etc.

- Should have strong analytical skills and a data-driven problem-solving approach.

- Should be able to strategize and execute campaigns and link them to the organizational goals

- Familiarity with major digital marketing channels and tools

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.