Content Writer Responsibilities :

- Conducting in-depth research on industry-related topics in order to develop original content.

- Developing content for blogs, articles, product descriptions, social media, and the company website.

- Assisting the marketing team in developing content for advertising campaigns.

- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content

- Proofreading content for errors and inconsistencies.

- Editing and polishing existing content to improve readability.

- Conducting keyword research and using SEO best practices to increase traffic to the company website.

- Creating compelling headlines and body copy that will capture the attention of the target audience.

- Identifying customers- needs and recommending new content to address gaps in the company's current content.

- Create competitive content starting with discovery of information from SMEs, create story/narrative to match value-selling approach, select the best form factor and drive the project through design, approvals, and publication.

- Work closely with the Sales Enablement Content leader to set deadlines and meet or exceed those deadlines in delivery to the Sales organization.

Content Writer Requirements :

- Bachelor's degree in communications, marketing, English, journalism, or related field.

- Proven record of excellent writing demonstrated in a professional portfolio

- Working knowledge of content management systems.

- Strict adherence to the style guides of the organization and their policies for publication

- Excellent writing and editing skills.

- The ability to work in a fast-paced environment.

- Proven track record of writing, with experience in making complex topics understandable and engaging

- Well-versed with SEO and writing high-quality content that passes the ""Google Test""

- Advanced user in Microsoft Office Suite (Word, Excel, PowerPoint)

- Having Digital Marketing Agency experience will be an added advantage

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