Responsible for the profit and loss of Event, Mobile VAS, Content Monetization verticals. Responsible for revenue, overall business strategy and running the vertical as a financially independent business unit

Key Responsibilities

- Responsibility Deliver on P&L as per plan for Events Business

- Generate revenue for Entertainment properties, through sponsorship sales

- Identifying potential market segments and develop them as new business

- Work closely with planning and execution team to offer customized solutions to key clients and agencies

- Monitor progress on targets by analyzing MIS on a periodic basis

- Deliver on P&L as per plan for Mobile VAS/Content Business

- Develop and implement business strategy across the revenue streams of Mobile VAS, Instore Radio and Content Monetization

- Overall revenue responsibility; Implement and execute the revenue and content plan

- Develop the product and content strategy for Mobile VAS along with the creative team and liaison and develop strong relations with key client operators

- Scale up the Instore business by increasing the network of stores and increasing advertising revenues from key clients

- Develop the model for the content monetization business for domestic and global markets

- Scan the environment to gain insights into competitor strategies, potential business opportunities and market trends

- Analyze the financial performance of the function and identify and remove bottlenecks to performance

- Scan the environment to gain insights into competitor strategies, potential business opportunities and market trends Plan and manage profitability as per plans Plan and manage costs within budget

- Plan and manage costs within budget Optimize client relationships

- Plan and manage marketing, PR and branding activity

- Plan and direct staffing, training, and performance evaluations to develop and control sales programs.

- Establish accountability for achieving results through entire sales team.

- Set stretch goals aimed at developing the business skills and competencies

- Manage all aspects of reward and recognition necessary to reinforce and communicate important messages about performance and organization direction and values

Integral member of the Management Team

Work with senior management team to develop and maintain a strategic perspective based on marketplace and constituent needs and satisfaction in organizational direction, program and services, and decision-making; and, ensure the overall health and vitality of the vertical.

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