You are a great fit if you can work with both quantitative and qualitative data to derive insights from the information gathered. You will enable sales and marketing campaigns through market mapping, understanding key competitors, existing and potential customers, and general education industry environment in the USA.

Responsibilities

- Support sales and marketing campaigns with audience insights derived from secondary research

- Research and summarize industry reports on a monthly basis for the top management; Setup industry news alerts and feed the daily report to all business teams

- Prepare competitive analysis in EdTech domain. Track competitor activities across website, social media, industry events, and partnerships. Analyse their key messaging and marketing campaigns

- Study the needs, barriers and success factors of our audience - parents, and school teachers in the USA through primary and secondary research. Identify key hooks for each audience

- Identify sales and marketing cycles based on our customers- purchase behavior

- Collaborate with the marketing analytics team to understand the customer behavior on various platforms. Present new ideas and insights to the management on a regular basis

Qualifications

- 2+ years of experience in Market Research, Sales enablement, Consumer Insights. MBA preferred

- Excellent report writing and presentation skills

- Data-driven decision mentality and ability to derive insights using analytical thinking

- Candidates from IIT, IIM, and other Tier-1 colleges preferred

Notice - 1-month max

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.