Business Development Role - B2B Vertical - SaaS (1-5 yrs)
Role & Responsibilities:
- We are building our founding team and are looking for folks who are excited to get their hands dirty in a 0 to 1 journey.
- If you are expecting a fully working playbook that you can execute upon, Zenskar is probably not the right fit for you at this point.
- However, if you are excited about creating the playbook from scratch and scaling the existing playbook, we would love to hear from you
- You will directly work with the founders.
- Outbound sales is a critical to generating meetings with qualified prospects. You will lay the foundation for and execute upon our outbound sales strategy.
- The primary objective is to generate leads and setup meetings with qualified prospects by optimizing our outbound sales machinery - iterating on channels, messaging, ICP (ideal customer profile), tooling etc.
Outbound prospecting -
- Find leads from databases (Apollo, ZoomInfo, Tracxn, Clay, Sales Navigator etc.)
- Reach out to them (manual + automated) via different channels (email, LinkedIn, cold calling, etc.) to generate new sales opportunities
- Identify the needs of prospects, and build long-term, trusting relationships with to qualify leads as sales opportunities
Iterate to maximize qualified meetings set up -
- Experiment with different databases
- Experiment with messaging, level of personalization, length of sequences etc.
- Experiment with channels (email, LinkedIn, cold calls etc.)
- Experiment with different types of collateral
- Experiment with recipient being targeted - industry, persona, intent signals etc.
- Loop in feedback from prospect responses to emails and cold calls to refine messaging further
Inbound follow-ups -
- Respond to inbound leads and automate follow up communication; iterate on messaging/channels to maximize conversion rate
Run custom campaigns -
- e.g., writing to VCs for intros to their portfolio companies, writing to conference attendees, scraping forums and job descriptions for relevant leads etc.
Owning the CRM -
- Create and update leads, set up pipelines, email templates, and automations. Fully utilize CRM capabilities to nurture leads and deliver timely and relevant content
Ideal Candidate
- 1+ year of experience working as a business development representative (or other relevant roles) at a B2B SaaS company.
- Solid hustle and entrepreneurial mindset; Thrive under the uncertainty that comes with an early stage setup.
- Excellent written and oral communication skills.
- Experience working with CRM, lead databases, sales engagement tools, ChatGPT, etc
- Familiarity with CRM systems and proficiency in managing leads, pipelines, and automations
- Willingness to get your hands dirty and do the grunt work in the early days
- Strong first principles understanding of business fundamentals; Ability to empathize with the end user, and understand their pain points; Ability to understand the product at a granular level
- Comfortable working late at night to ensure sufficient overlap with US prospects
- Self-driven individual with high ownership and strong work ethic
- Ability to build, manage and motivate a team
- Not taking yourself too seriously :)