Director at Breakthrough Careers
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Business Development Manager - Marketing Services - KPO (5-10 yrs)
Role Description - Business Development Manager, Marketing Services
Atleast 5 years in actively engaging corporate customers to conceptualize, design and execute direct marketing or BTL marketing programs such as campaign management, lead generation programs, loyalty and CRM programs, database management, event management and activation. The candidate is expected to have excellent communications skills and presentation skills. The candidate will be required to interact with marketing heads and senior marketing professionals in this role.
Reporting to Associate Director, the candidate is expected to be a self-starter and will be operating fairly independently in a given region.
Key Responsibilities
- Engage marketing professionals in leading corporate who has direct or indirect need to innovatively reach out to end customers through direct marketing or BTL marketing mediums
- Own revenue targets for a given region by presenting monthly revenue forecasts and maintain steady revenue pipeline
- Actively source new business opportunities through identifying new business prospects particularly from industries such as IT Hi Tech, Telecom, FMCG, Consumer Durable, Hospitality etc
- Liaise with operations team in at different level of customer engagement for project/campaign fulfilment
- Responsible for working with management team and operations team to work out project price and customer estimates.
- Account Management - starting from proposals, to raising estimates; operational briefings to monitoring execution and subsequently conclusion of projects, timely invoicing and collections of receivables.
- Ability to serve as a consultant to the client shall be highly desirable.
Experience & Education Qualification Required
- The candidate is expected to have atleast 5 years of relevant work experience in direct marketing, CRM, loyalty management or Below-The-Line marketing solutions promotion.
- A post graduate degree in communications or management is preferred
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