Develop a marketing plan that defines the chocolate brand's communication strategy. This marketing plan must be specific, holistic, dynamic and goal-orientated. As part of this marketing plan, the Marketing Manager must:

- Design in-store, online and offline activation strategies using relevant digital, public relations and word of mouth tools

- Build a goal-orientated execution plan and a calendar of action keeping in mind budgets and brand expectations

- Identify and negotiate with relevant vendors and partners

Manage the day-to-day execution of the marketing plan and oversee service delivery by relevant vendors and partners. This could involve:

- Donning the - content creator- hat : Putting together press-release kits, maintaining our digital foot-print, designing creative solutions to unique problems (sometimes outside of the marketing realm)

- Wearing the - face- of the brand : Directly managing media relations and interactions, managing the execution of in-store and off-site events, identifying and managing key-influencer relationships

- Playing the role of - taskmaster- and - devil's advocate : Pushing our vendors and the team to deliver on promises, make tough decisions and pursue contrarian approaches

Develop marketing processes and plans that can be scaled across locations and geographies, including :

- Loyalty programs to engage and support our die-hard fans

- Plan B- and contingency plans in case our frontline marketing programs turn ineffective

- Internal processes that will allow the team to remain responsive to formal and informal marketing opportunities as they arise

Skills and Experience Desired (not mandatory but advantageous) :

- Experience in building marketing plans and launching premium/luxury brands

- An understanding of digital media platforms and tools and their current relevance

- An uncompromising focus on execution with a no-nonsense attitude towards goals and deliverables

- A deep understanding of brand evolution life cycles, consumer psychology, decision sciences and the laws of attraction

- A creative-bent with a discerning eye for detail and the confidence to think differently

- Must be well organized and diligently structured in their approach to any engagement.

Academic Qualification :

Graduation : Commerce (Marketing, Communication), Arts.

Post-graduation : Not mandatory

Professional Qualification :

Previous organization : Preferably retail company or a niche consumer brand company (forrest essentials, good earth, etc).

Previous Designation : Marketing Manager (not Account manager as these are typically client facing and not content generating)

Kindly apply with your updated CV with below details :

Current CTC -
Expected CTC -
Notice Period -

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