Key Functional Areas of Responsibility

- Manage and help to create marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

- Build and nurture social media platform-specific communities and audiences

- Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans

- Assist in link building campaigns in coordination with client SEO goals

- Provide analysis and recommendations as the program evolves and can be reviewed

- Research and administer social media tools on a daily basis in support of clients, social media strategy

- Monitor and evaluate social media results on a daily basis in coordination with client goals and benchmarks

- Communication to team and management on project development, timelines, and results

- Work closely with the other team members to meet client goals

- Keep pace with social media and internet marketing industry trends and developments

Professional Competencies

- Passion for social media and internet marketing industries

- Outstanding ability to think creatively, and identify and resolve problems

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- Ability to clearly and effectively articulate thoughts and points

- High levels of integrity, autonomy, and self-motivation

- Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

- 1 - 3 years experience in social media marketing

- Proficiency in MS Excel, PowerPoint, and Word

- Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular

- Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc) and popular social media management tools (TweetDeck, HootSuite, etc)

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