Job Description

Duties/Responsibilities :

- Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.

- Drafts questionnaires, polls, surveys, and other data collection resources.

- Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.

- Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.

- Summarizes and analyzes data; makes recommendations related to research findings.

-Reports findings, complete with graphs illustrating data and written text explaining complex findings.

- Identifies potential new products or markets through research.

- Forecasts and tracks industry marketing and sales trends based on collected data.

- Delivers reports and presentations of findings to management and/or executive leadership.

- Performs other related duties as assigned.

Required Skills/Abilities :

- Excellent verbal and written communication skills.

- Excellent organizational skills and attention to detail.

- Superior research and analytical skills.

- Ability to translate complex concepts and methodologies into easily understood language.

- Proficient with Microsoft Office Suite or related software.

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