My client is one of the India's largest Healthcare companies with a presence in over 240 cities Pan India having the requirement for their Sales & Marketing Team.

Job Title: BTL Executive

Location: Mumbai. (Anywhere)

Job Description:

The role will handle a certain cluster of clinics & be primarily responsible for:

- Providing complete local BTL sales support to retail centers

- BTL budgeting & preparation of BTL Sales Activity Calendar

- Conceptualizing and driving BTL activations / registrations for the retail centers

- Responsible for footfall enhancement through center-specific activations

- Competition analysis to understand the new trends in the market,

- Catchment study for upcoming centers for effective Store/Center launch

- Coordination with Head Office for BTL Activity implementation.

- Coordination with agencies for designing promotional collaterals

- Planning for Clinic-specific collaterals like POSM, signages, leaflets, etc.

- To ensure greater brand visibility and create higher brand recall.

- Cross promotion and tie ups with other brands for activations

- Creation of partnership proposals for activations

- Handling Vendors and Store/Center team for activations

- Effective coordination with media agencies to make use of publicity as an effective marketing tool

Note: This Job role Requirements:

1) The person should be open to travel upto the regions given under for sales activations.

2) Will be responsible for Direct Sales and Marketing.

3) Should be open to be present on field whenever is required. (Events Management)

4) It requires 70% Sales & 30% Marketing activities.

Experience: 1-5 years (Minimum 6 Months relevant experience can also apply)

Skills & Competencies:

- Local geography understanding & relationships.

- BTL Sales & Accountability to deliver on Revenue Targets.

- Event Planning & Execution.

- Excellent Presentation Skills.

- Strong Communication & Negotiation Skills.

Max CTC: 3 LPA to 4 LPA

If Interested on the above detailed description, Please feel free to connect with us.

9987568339 / 9769379389.

Pritam Jain
Hr Executive
V Employment Solutions.

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