Brndaddo - Assistant Manager - Performance Marketing (4-7 yrs)
Responsibilities :
- Driving performance marketing via SEO/SEM, PPC, Google Ad Words, Facebook Ads and Display.
- Run different types of campaigns on different social media platform with an objective to fulfil business priorities.
- Setting up site analytics, dashboard building, campaign tagging and campaign reporting.
- Assessing the campaign performance via different metrices for different platform.
- Identifying and developing metrics, benchmarks from performance dashboard to provide actionable insights.
- Developing models of customer behavior such as response and buying patterns, market sizing, share of wallet and other opportunities.
- Design, publish and maintain analytical reports to ensure key customers and marketing information are available to cross-functional partners i. e. Marketing and other business units.
- Implement marketing processes and tools and ensure marketing projects- timelines are met.
Requirements :
- Well experiences within Social Media Marketing, Startup Experience, CRM Marketing and Performance marketing would be a strong advantage.
- Understanding of SQL & databases ideally within a marketing context.
- Lead multiple digital marketing experiment and initiatives across channels like Google Ads, Facebook Ads, Instagram Story ads etc., with aggressive timelines and successfully execute on time and on budget.
- Skilled in Google Analytics, Tableau, Search Ad 360 and Google DoubleClick.
- Strong analytical skills and are comfortable dealing with numerical data.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
