Please find the below JD.

Experience : 4-7 years

Location : Any where India

NP : 15 to 3days

Job Title : Digital Marketing Analyst

General Knowledge :

- Understanding of SEO, SMO, SEM, SMO

- Understanding of Advertising on Google , BIng, Facebook, Instagram, LInkedin etc

- Have 4+ years of experience in developing and executing SEO campaigns.

- Keep abreast of PPC and SEM trends.

- Candidates with hands-on experience with Facebook Ads/FB Marketing/Messenger Marketing / Instagram

- Have worked with popular SEO, SMO and analytics tools such as Ahref, SEMRush, Google Analytics, Google Tag Manager, etc.

- Have an intuitive understanding of search engine algorithms and ranking methods.

- Have knowledge of keyword research and data mining tools.

- Are able to complete competitive analysis of other companies within the industry.

- Are comfortable analyzing high volumes of data on a daily basis.

- Are driven by the spirit of innovation and learning and love taking on new challenges.

- Have an eye for detail, with a commitment to accuracy.

- Have excellent time management and prioritization skills.

- Have a knack for analyzing and solving problems.

- Have impressive verbal and written communication skills, with the ability to communicate with stakeholders of different levels.

- Are in the habit of thinking outside the box.

- Are a proactive team player and work seamlessly in teams of all sizes.

- Have the ability to adapt and switch between contributing collaboratively and individually.

- Experience in handling eCommerce or Magento-based SEO, SMO tasks is an added advantage.

Responsibilities :

- Increase and maintain the company's search engine results rankings.

- Optimize existing marketing objectives and uncover new opportunities through keyword research.

- Driving Client Relationships : Engaging with clients to understand their business requirements and translating that into appropriate digital initiatives.

- Performance Marketing and Media-Planning : Running campaigns across Facebook, Linked In, and coordinating on overall media plan; Daily analysis of the campaigns to ensure high ROI for our clients.

- Minimum 3 years of digital marketing experience, with a significant part of that being hands-on experience with campaigns on search, display, social media, and email. A strong grasp of the nuances of each channel.

- "Best Practices" knowledge of Search Engine Marketing tactics and guidelines preferred.

- Must have experience with Cost Per Click advertising.

- Should be a master of basic search ads and more advanced techniques like search-based retargeting, ad extensions, etc.

- Ability to select keywords, write compelling ad copy, and optimize campaigns to meet established ROI goals and conversion metrics.

- Managing PPC accounts for several brands across multiple search engines

- Setting up and optimizing accounts from campaigns, keyword research, writing ad copy to bid management etc.

- Prepare Ad Content and Creatives

- Leverage analytics tools to optimize the performance of marketing campaigns.

- Create Campaign Strategy

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Monitor budget and adjust bids to gain better ROI

- Specialist in Google AdWords, Facebook Ads.

- Plan and execute digital marketing campaigns

- Monitor and analyse effectiveness of campaigns

- Lead, supervise and motivate the team of digital marketing.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.