Brilliant Approach - Digital Marketing Role (1-2 yrs)
Key Responsibilities :
- Client Collaboration : Work closely with clients from different sectors to understand their unique goals, target audiences, and brand identities.
- Campaign Strategy : Develop comprehensive digital marketing strategies tailored to each client's objectives, ensuring alignment with their niche and industry.
- Ad Campaign Management : Create and manage online advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
- Content Creation : Produce engaging and relevant content, including ad copy, graphics, videos, and other multimedia assets, to maximize campaign performance.
- SEO and SEM : Optimize websites for search engines (SEO) and manage paid search advertising (SEM) to improve visibility and drive organic and paid traffic.
- Analytics and Reporting : Monitor campaign performance using analytics tools, analyze results, and prepare regular reports for clients, offering data-driven insights and recommendations.
- Budget Management : Handle budgets effectively, ensuring that campaigns are cost-efficient and deliver maximum ROI.
- Stay Updated : Keep up-to-date with the latest digital marketing trends, algorithms, and best practices to continually enhance campaign performance.
Qualifications :
- Bachelor's degree in marketing, Business, Communications, or a related field (candidates with relevant certifications or coursework will also be considered).
- Strong analytical skills and attention to detail.
- Excellent written and verbal communication skills.
- Creativity and the ability to think outside the box.
- Basic understanding of digital marketing principles.
- Proficiency in Microsoft Office Suite and Google Workspace.
- Familiarity with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager) is a plus.
- Passion for staying current with digital marketing trends and technologies.
- Ability to work collaboratively in a team environment.
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