Job role and responsibilities

We are looking for a Sr. Performance Marketer to grow Brillare's presence in digital space in meaningful way and drive revenue growth through efficient and effective performance marketing campaigns across digital mediums - Facebook, Google, SEO, content discovery platforms to name a few

Job Title : Sr. Performance Marketer

Reporting To : D2C Lead

Location : Ahmedabad (Head Office)

Lead Brillare's digital efforts through effective performance marketing campaigns including:

- Develop and implement Google & Facebook advertising strategies to achieve client or company objectives, such as lead generation, brand awareness, or sales growth.

- Create and manage Google & Facebook ad campaigns, including campaign setup, audience targeting, ad copywriting, and creative asset selection.

- Monitor campaign performance closely, analyzing key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.

- Identify areas for optimization and improvement in campaigns to maximize ROI and achieve KPIs.

- Conduct A/B testing on ad creatives, audience targeting, and other campaign elements to optimize performance.

- Stay updated on the latest trends and best practices in Facebook advertising, and implement new strategies accordingly.

- Collaborate with other team members, such as designers and copywriters, to create compelling ad creatives and landing pages.

- Provide regular reporting and analysis on campaign performance to stakeholders, highlighting successes, challenges, and opportunities for improvement.

Required qualifications

2-4 years of experience in performance marketing for a beauty and personal care category or anchoring team leader role digital marketing role in an agency

Graduation + MBA from tier 1 institutes

Analytical Skills: should be able to analyze the overall digital marketing performance

Strategic Skills: SEO/SEM/ Online Marketing, Aware about marketing Database, Display Advertising Campaigns, Maintaining social media presence

Technical Skills: MS Excel, Google Analytics, Google AdWords, PPC, email/SMS/affiliate marketing and hands on experience with any performance and social platform

Enthusiasm to learn new skills and effectively counter all probable hurdles/barriers and ensure appreciable performance in all KRAs

What's on Offer?

- Manage performance marketing efforts for a growing D2C brand

- To be a front runner to make the brand a success

Good to have

- Understanding of PPC (pay per click) marketing and affiliate marketing channels

- Revenue growth led campaign performance and spends management skills

We're looking for someone who is

- Passionate about growing businesses online

- A quick learner and self-starter

- Hungry to outperform in a fast-growing environment

We are we trying to achieve as team.

- Nature is always presented with fruits, flowers and mostly green color.

- We are set to redefine this code by establishing the fact that till date, consumers have been fooled by pretty pictures and stories of nature. Instead of adding to the lies, we want to bring radical transparency to nature.

- For the first time ever, consumers will be able to see through the full list of pure natural ingredients in an easy to understand manner so they can truly judge if the product in their hand is truly natural or not.

- This radical ingredient transparency in cosmetic labels will ensure high performance natural products with utmost safety.

- Brillare -Focus on Ingredients.

- Because stories don't work.

Values that we cherish the most.

Entrepreneurial Spirit: We are imaginative, we take initiative with ownership. We love challenges, learn from our mistakes & move faster.

Positive Approach: We like positive, open-minded thinkers. We believe that "no night has even been able to defeat the hope of sunshine" so, rather than focusing on problems, let's find the solutions.

Product Obsession: For us, our products are our legacy. No compromise on that, ever.

Consumer Obsession: We are a growing team with ambitious goals and driven by only one principle - Solve consumer's problem, better than anybody else.

Contact No.: 8275052473

Website: www.brillare.co.in