Position Summary :

- This position is responsible for securing student enrolment through the Business to Consumer (B2C) channel. This includes management of leads and prospect cycle, engaging directly with leads coming through various channels, effectively positioning the BRIDGE School proposition for leads to get interested and apply, and finally securing confirmed acceptance from selected students in a timely and process driven manner.

Knowledge Skills & Abilities :

- MBA degree from Tier 2 college is required.

- Strong communication skills - both telephonic & in person

- Preferred knowledge of the higher education market and industry alongwith understanding of Business, education, technology, and counseling.

- Strong aptitude and comfort in numbers/target oriented goals and delivery against them

- Understanding of retail sales cycle- large lead volumes, sales funnel, monitoring progress, and eventual closure.

- Must be student and advisory oriented and have the ability to perform and manage multiple tasks efficiently and effectively. Proven ability to work independently.

- Successful outside sales experience of at least 0-3 years required.

- Must have the ability to professionally and effectively deliver presentations in various audience formats- both 1-on-1 as well as large groups.

- Must possess a high level of interpersonal communication skills to accurately convey information and increase positive awareness of the institute, as described above.

- Pleasing, service oriented disposition combined with effective convincing and closure skills

- Must be self motivated and able to work effectively in a high team environment.

- Well organized and self disclipined with the ability to work quickly and able to perform under pressure

- Should demonstrate flexible attitude towards organizational changes

Computer literate and able to learn proprietary software applications (such as Salesforce CRM)

Primary Accountabilities :

- Effective lead management, including keeping control and tracking of volumes coming through various channels- Center walk in, inbound and outbound calls, online campaigns, existing student referral- and their relative efficiency

- To maintain regular contact with customers (existing & prospective) through outbound calls and emails in order to identify opportunities to ensure Sales NOW or in the future

Performance measured on parameters of :

- Lead conversion ratio (lead to final enrolment)

- Lead application ratio (lead to program applications)

- Acceptance ratio (Selection to offer acceptance)

- Devise and execute activities to increase center sales activity, such as prospect footfalls, referral from students, center visit by enquiring prospects

- Directly contribute to sales by handling leads and closing sale through presentation, center walk through, facilitation of faculty and student interaction for prospects

- Effective communication with potential and/or current students via telephone, email, and/or in person. Use problem solving skills to address and resolve issues and ensure a positive student experience.

- Leverage support from other units- such as Center service team, Academic team, marketing team, external services such as Loan providers- to ensure all required information and assurance is available for prospects to aid their decision to sign up for BRIDGE School program(s)

- Support other Sales teams (B2B) in providing the desired center visit experience to their prospects

- To record details of all potential leads in the Lead Management system

- Use professional and experiential knowledge to communicate new ideas for lead generation and improved conversion to senior management.

- Proactively identify potential bottlenecks within the student enrolment process initiating steps toward resolution of those bottlenecks.

- To share best practices with colleagues within and outside the department

- Take up any other duties

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