Job Summary :

The Digital Marketing Executive will be responsible to work in team for developing, testing, and implementing a strategy to reach and engage target audiences through multiple channels and specifically digital channels. The position requires a strong grasp of current marketing tools and strategies and be able to lead integrated marketing initiatives from concept to execution. The Multi-Channel Marketing Consultant will work with brand teams and other business partners to create multi-channel strategies within compliance guidelines and policy. This role will be responsible in implementing cross-channel analytics, surfacing relevant emerging trends, and providing comprehensive guidelines.

In addition, other periodic digital tasks such as awards management, public relations support and customer testimonial engagement may be required.

Responsibilities :

- Develops and executes robust social media calendar and content plan both individually and with the product team.

- Manages social content including acting as the central point of contact for all internal and external stakeholders to ensure all activities are on-track.

- Leads effort to optimize for organic search results including improving content and website architecture.

- Manages organic content performance to robust reporting and forecasting goals for website engagement, social media followership.

- Managing SEM/ SEO/ Social Media Marketing budgets and Daily/Weekly/Monthly Activities.

- Achieve the targeted ROI for all Ad spends on a daily/weekly/monthly basis.

- Process implementation, including defining and tracking programs.

- Optimization and management of campaigns.

Skills & Qualifications :

- Knowledge of SEO best practices.

- Strong marketing skillset across the entire digital landscape.

- Excellent written and verbal communication skills.

- Multitasker able to work across multiple projects to tight timescales.

- Excellent communication & listening skills.

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