Recruitment Consultant at Saaki Argus and Averil Consulting
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Branding Manager - Financial Services Firm (6-12 yrs)
Our client is one of the leading financial services organisation looking to hire Branding Manager to be based in Chennai.
Job Responsibilities / Key Account abilities
- Create brand from basics and build complete end-to-end brand story. Responsible for brand promotional activities
- To drive leads, and customer acquisition through BTL, ATL,campaigns- Create brand awareness through social media .
- Consumer and Market research, Brand Studies, Trends Analysis,
- Product Creation & Communication- To Develop and prioritize product requirements for new products/services, as well as enhancements / change requirements for existing products/services to meet changing business, market, customer and competitor needs
- Build end-to end product and customer experience across multiple channels and customer touch points
- Evaluating the effectiveness of marketing programs & market analysis & insights to Senior management.
- Media Planning, Media Buying, Negotiations, and ROI, SOV, SOE - Media Analysis
- Work with PR agency and executing various profiling opportunity with print, electronic and wire media
- Co-ordination of press release, proactive and reactive articles, large video coverage, quarter results and etc Maintaining PR content pipeline. Arrange for content from writers, agency & relevant individuals
- Preparation of monthly & quarterly and annual marketing calendar
- Support other functions in internal and external communication projects To partner with all internal functions like business, product, compliance, legal, digital
- Assisting the senior management in development of short & long term strategic plans including annual business plans & media promotion.
Desired Competencies (Knowledge/Skills/Behaviours)
- Graduate / Post Graduate degree in Marketing or equivalent with 6-12 years of post qualification experience.
- Proven working experience in General Insurance/ Health Insurance Branding and MarComm
- Demonstrable experience of leading and managing external communications, creating and launching brands, creation and actualization of brand identity, market research, brand health studies and advertising campaigns, ATL, BTL activities
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