Talent Aquisition at SnapSeaarch
Views:47 Applications:38 Rec. Actions:Recruiter Actions:0
Branding Lead - EduTech/Gaming Firm (7-15 yrs)
- Creating Brand positioning and differentiation strategies, generating brand anticipation and keeping in mind the key insights gained from customer and competitor analysis
- Analysing and researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
- Looking at the pricing of products and analysing the potential profitability
- Executing strategies of expansion for existing products and services
- Monitoring product and consumer reactions through focus groups and market research
- Analyze how our brand is positioned in the market and crystalize targeted consumers insights
- Take brand ownership and provide the direction in executing the vision, mission, goals and strategies
- Translate brand strategies into brand plans, brand positioning and go-to-market execution plans
- Driving creative development and create motivating stimulus to get targeted population to take action- through on-the ground plans
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Monitor market trends, research consumer markets and competitors- activities to highlight opportunities and key issues
- Liaison with marketing team to ensure consistency with product line strategy
- Anticipate bottlenecks throughout the product life-cycle
- Align the company around the brand's direction, choices and tactics
- Coordinate with New Product Development role for product composition and quality control
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
