Job Responsibilities:

- Will be responsible for handling the complete marketing & communication eco-system of the school and driving the brand messaging through various online & offline channels.

- Working with agencies to help create new campaigns and strategies that can help drive admissions for the school.

- Ensure the School's USP is strongly reflected across various communication touchpoints.

- Creation, Management and regular updating of content, events, and updates across School Website.

- Creating and posting of content on school's social media handles to drive high engagement rate and reach.

- Managing Press Releases and building media relations in the local market.

- Managing the online brand reputation for the school through review generation & management.

- Writing regular blogs & articles that can help drive brand interest and SEO rankings.

- Handling all school internal communications in the form of principal updates, monthly newsletter, and other parent related communications.

- Creating new marketing collaterals (Brochures, Posters, e-mailers etc..) that can be used by marketing teams to support in various stages of customer buying cycle.

- Managing Brand's Visual Identity across various touchpoints to ensure consistency in brand communications.

- Ensure the school space branding is interactive and engaging for new visitors and existing parents.

- Strategize and execute new ideas, events, and initiatives to engage with prospective parents through offline channels.

- Supporting all school internal events in terms of promotions, designs, and branding.

- Co-ordinating with vendors to create a repository of brand images and videos over time for marketing.

- Monthly reporting on content performances across various communication channels.

Ideal Candidate Profile:

- 3 to 4 Years of Minimum work experience in related field of communication, branding, and marketing.

- Strong content writing skills and experience of handling brand social media handles independently in previous roles.

- Good understanding of the digital marketing domain and various performance measurement analytics involved.

- Experience in writing press releases and managing PR distribution & media relations.

- Good understanding of branding and prior experience of working with designers or agencies to develop creative collaterals.