HR Manager at The Testament
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Brand Strategist - Advertising/PR Firm (3-5 yrs)
Job Brief:
- We are looking for an advertising and marketing nerd who can nurture brands by the virtue of big picture thinking, storytelling, insight-scouting, criteria development tools and synthesis in the development of agreed upon end-goals.
- The role will entail a heady mix of research, anthropology, business consultation and communication planning.
Role and Responsibilities :
- Development of appropriate communication frameworks for clients
- Brand Strategy Leadership
- Leading and executing client pitches, partnering with the creative team
- Develop positioning recommendations
- Guide market research analysis
- Distil data and research into actionable creative ideas
- Define brand elements and tone
- Forward-thinking to anticipate future communication and technology trends
- Recommending and leading growth strategies
Qualifications :
- Must be confident, articulate and have excellent instincts with regard to human behaviour, business strategy and general marketing theory.
- Should have a passion for creativity, culture, understanding how people think/interact, brands, platforms and problem solving
- Should be familiar with, but not be constricted by, formal processes for building and evolving brands over time and uncovering deep consumer insights
- Must have excellent instincts both broadly across industries and deeply within any given capability or function
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