Brand Specialist - FMCG (6-10 yrs)
Roles & Responsibilities :
- Experience : 6-10 years (Post Qualification) in FMCG Industrial Environment
- Educational Qualification : MBA - Marketing - Branding/Advertisements
- Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.
- Develops the Marketing & Brand management strategy to support top line & bottom line growth & foray into new segments and innovative products for the Organization.
- Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.
- Assumes overall responsibility for Brand Activation.
- Ensures coordination with sales department to implement & monitor all marketing initiatives for the Organization.
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
Strategic :
- Scans the business environment to explore options for revenue generation from new and existing consumers.
- Drives the formulation of marketing strategy of encompassing the Organization.
- Understands the strategic business requirement of the organization based on the organization growth focus and strategy.
Operational :
- Develop strategies into detailed marketing plans and executions.
- Supports all clusters towards ensuring meeting the dynamic consumer needs across all markets.
- Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.
Financial :
- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.
- Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.
- Strives to increase return on expenditure on advertisement & brand endorsement
Key Skills :
- Marketing Strategies & Campaigns
- Integrated Marketing Communications
- Agency/ Vendor Management
- Product Positioning & Branding
- Digital & Social Media Marketing
- Market Research & Consumer Insights
- Advertising & Activation Campaigns
- Sales Collateral & Support
- Annual Brand Plans
- New Product Development & Launch
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