Brand & Planning Consulting Role - Advertising Agency (3-5 yrs)
What does the work entail?
- Most projects that Consulting works on entail
- Brand architecture and positioning
- Brand rejuvenation
- Communication strategy
- Strategy for brand rejuvenation
What will this resource do?
- Secondary research
- Collating case study learning
- Qualitative, Quantitative primary research
- Simple analysis of numbers (like averages, percentages)
- Communications analysis
- Understanding consumer journeys
- Analysis of socio-cultural trends
- Interesting, meaningful work that keeps changing from month-to-month is a key attraction of this job.
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