Brand Strategist Job Description

Brand strategists work to develop methods to enhance a brand's visibility and market share. This role balances creative, analytical, and strategic thinking. Brand strategists conduct rigorous analysis and market research to understand customer behavior, then use that information to develop marketing strategies that raise brand awareness, drive customer growth, improve a brand's positioning, and generate revenue. Brand strategists work in both traditional and digital advertising agencies, as well as in company-specific marketing departments.

Brand Strategist Duties and Responsibilities :

Develop Brand Stories and Strategies :

Develop brand's story. Combining analytical and creative elements, strategists use specific data to devise a short- or long-term strategy to position the brand and build market share. Seek to deliver ideas and concepts that set their the company apart from competitors, creating a strong position for market growth and recognition across various media channels.

Conduct Research :

Spend a significant amount of time conducting research on Company's current marketing strategies, customer profile, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve brand positioning. Brand strategists may also conduct high-level research related to a client's competitors, examining current marketing and branding trends within the client's industry.

Analyze Data :

Data analysis is also vital to brand strategists. In order to develop a successful and impactful brand strategy, strategists gather and assess a wide array of data, ranging from customer feedback to surveys measuring brand recognition and engagement. They use this data to discover trends and insights that can then be used to develop a successful strategy.

Write Copy and Brand Strategy Documents :

Effective communication, preparing brand strategy documents and writing copy for marketing materials. Frequently write copy to develop a Company's voice and brand story, and being able to consistently write in this voice is key to developing a consistent brand story. Strategists also create brand strategy documents, providing guidelines to various departments to ensure consistency.

Collaborate with Creative Teams :

In order to successfully translate a brand's strategy or story into marketing collateral and advertising campaigns, a you need to successfully collaborate with creative teams that can include web and graphic designers, copywriters, and video production crews. As a brand strategist directs, oversees, and signs off on creative elements to ensure that materials adhere to client guidelines and are in line with the current brand strategy.

Brand Strategist Skills and Qualifications

Strategic planning - Excellent strategic thinkers, able to develop big-picture strategies and develop marketing and advertising plans that align with a brand's goals and objectives

Storytelling - Storytelling skills to craft engaging campaigns highlighting the story and benefits of a brand to lure consumers

Written and verbal communication - Skilled at communicating with Business heads and creative teams through presentations, compelling copy, and detailed strategy documents and able to clearly explain the reasoning behind strategic decisions, showing the client why this strategy will achieve their desired results

Forecasting - Follow and predict trends in order to develop strategies that succeed in a changing marketplace and anticipate shifting customer profiles

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