Team Lead - HR at Diverse Lynx
Views:373 Applications:175 Rec. Actions:Recruiter Actions:0
Brand Manager/Senior Brand Manager - FMCG (8-15 yrs)
POSITION TITLE: Brand Manager/ Sr. Brand Manager
DIVISION/ DEPT.: Marketing
REPORTS TO: Marketing Manager
LOCATION: Gurgaon
POSITION PURPOSE
The primary purpose of the position
Assist & support in managing specific brand- daily operations to ensure effective delivery of marketing mix thereby achieving sales & profit targets
PRINCIPLE ACCOUNTABILITIES
MARKETING PROJECTS
- Suggests and implements (within the budget limits) the operational marketing campaign (ATL/BTL/Print/Radio/OOH) to achieve the defined marketing objectives.
- Keeps up-to-date all involved people (Sales team, the Company Management team) on all marketing projects in place.
- Performs analyses of marketing projects versus previously established objectives
- Responsible for research for understanding consumer insights
- Hands on the sales figures and trends and responsible for growing the volume and Market share for responsible brand Shared with Marketing Manager
BUDGET MANAGEMENT
- Ensure the proper management of the Brand Budget to deliver the objectives
- Plan the spends and review on monthly basis for proper utilization Shared with Marketing Manager
PACKAGING :
- Proposes new ideas/improvement in the current pack and packaging designs which are cost-effective and scalable and are as per market acceptability
- Manages the implementation projects, directly dealing with Packaging functions and/or external agencies, ensuring the compliance with guidelines
- Be in touch with the quality department for the right product quality control Shared with Marketing Manager
POS MATERIAL AND MERCHANDISE DEVELOPMENT
- Develop innovative Point Of Sales material solution for the brand
- Propose the 360-degree solution at the store level
Closely monitor the development merchandise to support the brand Full
VENDOR / STAKEHOLDER MANAGEMENT
- Ensure healthy & strong vendor management.
- Liaison across stakeholders in functions of Sales, Supply chain, Packaging, Procurement, Creative, Media, Trade Marketing, Production etc. Full
SKILL REQUIREMENTS/ BEHAVIORAL TRAITS
EDUCATION / EQUIVALENT EXPERIENCE
MBA (Marketing) / 5-6 yrs of experience
SPECIALIZED KNOWLEDGE AND / OR SKILLS
- Multitasking
- Strong on the operational front
- Knowledge of Packaging
- Storing creative bent
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.