Brand Manager Role (1-7 yrs)
- This role will lead the brand equity initiatives for us. You will be responsible to charter the national growth plan and translate it into strong ATL/BTL plans. The ideal candidate for this role would have an in-depth understanding of the complete marketing mix, brand management experience on a national brand and strong analytical and business acumen to link the marketing programs with growth.
Here's what you will do day-to-day :
- Drive strategy, planning and execution of national ATL/BTL campaigns for us
- Drive order growth in the top cities by identifying the key drivers of growth and translating them into a comprehensive marketing plan
- Lead partnerships with key merchants and design customized ATL and BTL plans to deliver growth
- Track offline marketing initiatives and optimize ROI by shifting spends across mediums with better returns
- Work with internal analytics team as well as external research agencies to mine consumer insights and translate those into strong marketing plans
- Be the thought leader for all marketing initiatives at Stanza Living and collaborate with multiple stakeholders to drive the voice of consumer across communication
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