Director at Glan Solutions
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Brand Manager - Retail Fashion (5-15 yrs)
As a brand manager in the e-commerce fashion industry, your role is multifaceted, combining strategy, creativity, and analytics to position your brand effectively in a highly competitive market. Heres an outline of key responsibilities, strategies, and goals for this role:
Key Responsibilities
- Brand Identity & Development
- Define and maintain a strong brand voice, aesthetics, and positioning.
- Oversee logo design, packaging, and website visuals to ensure alignment with the brands vision.
- Develop guidelines for consistent messaging across all platforms.
- Market Research & Trend Analysis
- Monitor market trends, competitors, and customer behavior to adapt strategies.
- Identify emerging fashion trends and integrate them into campaigns.
- Marketing Campaigns
- Plan and execute online and offline campaigns to drive brand awareness and engagement.
- Collaborate with designers, influencers, and marketing teams to produce compelling content.
- Optimize campaigns using analytics and customer feedback.
- Social Media Management
- Strategize and manage social media presence on platforms like Instagram, and Pinterest.
- Leverage influencer partnerships and UGC (user-generated content) to boost visibility.
- Customer Experience
- Ensure that the online shopping experience aligns with the brand ethos.
- Collaborate with UX/UI teams to create intuitive, visually appealing e-commerce platforms.
- Performance Metrics & Reporting
- Track KPIs like customer acquisition cost (CAC), lifetime value (LTV), and ROI on campaigns.
- Use tools like Google Analytics, Shopify, or other platforms for performance tracking.
